Collection: Rita Deek

Rita Deek is my name, yes, I am only half Armenian!

I have lived and grew up in Aleppo. Armenian Art and culture are part of my daily life, since I was a kid, I studied in one of the best Armenian schools in the city, was an active member in our Armenian Dance Group for more than 10 years! Beside my Mom being Armenian, my Armenian language teacher played a big role to make me feel the belonging to the Armenian community.

After graduating from the National University of Architecture in Armenia, I moved back to my hometown, and founded Roots/Արմատ.

I started off with gifting my work until my friends pushed me into starting a business, I received so much support from both Syrian and Lebanese Armenian communities during exhibitions that I was part in both countries. Which made me realize something about my audience. Armenians crave these designs, especially Armenians in the diaspora. We constantly struggle with the karot (yearning) factor—we’re in a constant loop of missing an Armenian sense of belonging. Some miss Armenia itself, as it’s often too far for them to visit. My art usually touches those people, the ones full of karot.

Roots/Արմատ is almost three years old, you can find anything related to our beautiful Armenian Alphabet, architecture, khachkars (cross-stones) and symbols in my brand. And now having the opportunity to be part of Tatik's webpage is a privilege to me. 

I hope you enjoy the Armenian soul of my designs and appreciate your Armenian Roots in You wherever you are!